Improving Student Engagement Through AI and Machine Learning

Recorded January 06, 2021
Brad Kallaway Headshot for HubSpot
Brad Kallaway
VP of School Partnerships, Ocelot
Keith Monteverde Headshot for HubSpot
Keith Monteverde
SVP of Delivery, Ocelot

Everyone comes into contact with AI and machine learning technologies on a daily basis. From Google searches to autocorrections, these seemingly simple applications of AI make our lives easier. And these same concepts can be applied to the student experience, but with dramatically more impact. Friction across the student lifecycle is the difference between a dropout and a degree.

This webinar helps demystify AI in higher education. Key takeaways include:

  • the practical, yet imperative, applications of AI in higher ed
  • how AI is transforming student engagement to deliver real impact
  • which AI solutions schools are using to advance institutional goals

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"Students are getting what they need—they are less stressed. Staff are able to focus. Answers are consistent and right. This product is a revenue generator—it drives enrollment and retention."

Micahel Bennett
AVP, St. Petersburg College

"Seriously, I have done quite a few things as VP since I've been there the last 5.5 years...I have never gotten more positive feedback than what we're doing with this artificial intelligence."

Dr. Lloyd Holmes
President, De Anza College

"In this enrollment environment you can't afford not to do this."

Brian Jones
Director of Admissions, Minnesota State University, Mankato
Text Campaigns 1
Text Campaigns

Proactively nudge students through the student lifecycle on a device with a 98% open rate.

AI Chatbot 1
AI Chatbot + Live Chat

Transform office hours from 9-5 to 24/7 on any device so students get the help they need to be successful.

Preloaded Content

Answer questions before they’re even asked with text and video responses across 20+ departments.

AI Workflow

Benefit from AI Conversational Design experts and the largest network of AI interactions in higher education.

Insights + Analytics

Gain insight on student behavior, responses, and preferences that improves your student engagement approach.

Ecosystem Integrations

Connect with SIS, CRM, and other platforms to deliver personalized advising and student-specific experiences.