Nailing the Nudge: Best Practices for Text Message Campaigns

With a 98% open rate and 90% of messages read within three minutes of receipt, texting has undeniably become a go-to channel to ensure important messages get into the hands of students (literally). Long story short, institutions need to make texting a key part of their overall communications strategy.

At the same time, many of us have never had to think about how to effectively build or scale texting as a primary outlet for critical mass communications. While there’s plenty of room to make texting personable and on-brand for your institution, there are some brass-tax best practices you should follow to maximize the effectiveness of this valuable channel.

View our webinar recording, where we highlighted:

• “Must follow” tips when texting with prospective and current students (and how to avoid any “OK Boomer” reactions from recipients)
• Answers to questions, like: What makes a good message? How do you best drive engagement? How do I build a strong SMS support strategy?
• Use cases, stories and examples of how your peers have elevated their text channels with the power of AI to produce impactful outcomes