On-Demand Webinar

Nailing the Nudge: Best Practices for Text Message Campaigns

Recorded February 16, 2022
Proactive Student Communication & Engagement That Works
Ben Beck Headshot
Ben Beck
SVP of Product Management, Ocelot
Joel Laos Headshot
Joel Laos
Director of Client Success, Ocelot

With a 98% open rate and 90% of messages read within three minutes of receipt, texting has undeniably become a go-to channel to ensure important messages get into the hands of students (literally). Long story short, institutions need to make texting a key part of their overall communications strategy.

At the same time, many of us have never had to think about how to effectively build or scale texting as a primary outlet for critical mass communications. While there’s plenty of room to make texting personable and on-brand for your institution, there are some brass-tax best practices you should follow to maximize the effectiveness of this valuable channel.

View our webinar recording, where we highlighted:

  • “Must follow” tips when texting with prospective and current students (and how to avoid any “OK Boomer” reactions from recipients)
  • Answers to questions, like: What makes a good message? How do you best drive engagement? How do I build a strong SMS support strategy?
  • Use cases, stories and examples of how your peers have elevated their text channels with the power of AI to produce impactful outcomes

View Recording

"Students are getting what they need—they are less stressed. Staff are able to focus. Answers are consistent and right. This product is a revenue generator—it drives enrollment and retention."

Michael Bennett
AVP, St. Petersburg College

"Seriously, I have done quite a few things as VP since I've been there the last 5.5 years...I have never gotten more positive feedback than what we're doing with this artificial intelligence."

Dr. Lloyd Holmes
President, De Anza College

"In this enrollment environment you can't afford not to do this."

Brian Jones
Director of Admissions, Minnesota State University, Mankato
Two-Way Texting
Two-Way Texting

Proactively nudge students through the student lifecycle on a device with a 98% open rate.

Chatbot + Live Chat
AI Chatbot + Live Chat

Transform office hours from 9-5 to 24/7 on any device so students get the help they need to be successful.

Preloaded Content
Preloaded Content

Answer questions before they’re even asked with text and video responses across 20+ departments.

AI Workflow
AI Workflow

Benefit from AI Conversational Design experts and the largest network of AI interactions in higher education.

Insights + Analytics
Insights + Analytics

Gain insight on student behavior, responses, and preferences that improves your student engagement approach.

Ecosystem Integrations
Ecosystem Integrations

Connect with SIS, CRM, and other platforms to deliver personalized advising and student-specific experiences.